Amid a fashion landscape dominated by bold statements and rapidly evolving trends, a quieter revolution is gaining momentum—one grounded in refinement, intention, and meticulous craftsmanship. Quiet luxury sets itself apart through its rejection of flashy branding and its embrace of understated sophistication. At its core, this movement values thoughtful design, enduring materials, and silhouettes that convey confidence through simplicity rather than spectacle.
While legacy brands like The Row and Loro Piana have long championed this ethos, a growing number of under-the-radar labels are now redefining what luxury looks and feels like. These emerging names deliver the same elevated quality and timeless appeal without relying on mainstream recognition. As quiet luxury continues to rise, these designers are becoming the ones to watch—offering a fresh perspective on elegance that’s less about being seen and more about being remembered.
Here are 10 rising quiet luxury brands that deserve a place in the wardrobe before they become everyone’s best-kept secret.
10 Quiet Luxury Brands Redefining Elegant Wardrobes
1. Toteme
Founded in Stockholm by fashion editor Elin Kling and art director Karl Lindman, Toteme has established a unique presence in the quiet luxury landscape by offering a modern reinterpretation of Scandinavian minimalism through an architectural and feminine lens. The brand operates on the principle of creating a uniform for the modern woman—a carefully edited wardrobe that prioritises quality, versatility, and a sense of calm elegance. Each collection is designed with longevity in mind, offering timeless silhouettes and neutral tones that seamlessly integrate into daily wear while retaining a sense of elevated refinement.
Toteme’s design language centres on precision tailoring, tonal layering, and sculptural proportions, resulting in pieces that are both wearable and artful. Its most iconic items—such as the monogram jacquard scarf, structured wool coats, fluid silk separates, and signature straight-leg denim—exude an effortless sophistication that quietly signals luxury without ever feeling ostentatious. By fusing utilitarian function with high design, Toteme speaks to those who dress with intention, embracing a slower, more curated approach to fashion where every piece earns its place in the wardrobe.
2. Khaite
Rooted in New York and shaped by the distinct vision of Catherine Holstein, Khaite has become a defining force in the quiet luxury space, presenting a refined evolution of classic American sportswear through a lens of modern elegance and subtle sensuality. The brand embraces contrast at its core—merging structure with fluidity, understated sensuality with bold design, and enduring style with contemporary relevance. Holstein treats each collection as a narrative, weaving together textural depth, sculptural forms, and refined drama. Rather than following the ebb and flow of seasonal trends, Khaite focuses on reimagining wardrobe staples with thoughtful precision, quietly influencing the fashion landscape with timeless sophistication. iction.
Defining pieces from the brand include ribbed cashmere knits, structured cotton poplin blouses, refined outerwear, and architectural denim—all crafted with exceptional attention to detail and a nuanced sense of proportion. Khaite seamlessly merges nostalgic elements, such as 90s minimalism and retro Americana, with a sleek, modern sensibility, attracting a dedicated following among editors, stylists, and industry tastemakers. Free from overt branding yet rich in presence, the label embodies the idea that genuine luxury is found in thoughtful design, deliberate form, and the sensory pleasure of well-made clothing.
3. Low Classic
Hailing from Seoul, Low Classic merges intellectual design with an urban sensibility, offering pieces that feel both contemporary and deeply intentional. Led by creative director Myoungsin Lee, the brand is known for its artful tailoring, boxy silhouettes, and an emphasis on materiality and structure. Earth-toned palettes, minimalist cuts, and occasional utilitarian accents set the tone for garments that sit at the intersection of modern luxury and wearability. From oversized double-breasted blazers and wool-blend coats to soft structured dresses and architectural accessories, Low Classic appeals to those who embrace subtle experimentation. It’s a label that captures the nuanced edge of Korean fashion—refined yet approachable, trend-aware yet timeless.
4. Deiji Studios
Born on the sun-drenched shores of Byron Bay, Deiji Studios has reimagined the intersection of sleepwear and streetwear, crafting garments that drift effortlessly from duvet days to downtown outings. What began as a high-end linen bedding label has evolved into a cult favorite for those who crave comfort without compromise, blending the intimacy of loungewear with the intention of ready-to-wear. Sustainability isn’t a buzzword here—it’s woven into every fiber, with garments made from organic cotton and OEKO-TEX certified linen, each one a quiet nod to planet-conscious living.
Deiji’s design ethos is rooted in calm, minimalist aesthetics and tactile ease. Silhouettes flow rather than fit: wrap tops, oversized shirts, fluid trousers, and unstructured robes, all rendered in a muted palette that soothes rather than shouts. With its relaxed tailoring and thoughtful detailing, the brand stands as a soft-spoken rebuttal to the noise of trend-driven fashion—an invitation to dress slowly, deliberately, and beautifully.
5. The Frankie Shop
The Frankie Shop, with flagship locations in New York and Paris, has become an international hub for contemporary minimalism infused with a directional, trend-conscious edge. The label is known for tailored essentials with an editorial edge—think oversized blazers with strong shoulders, crisp shirt dresses, and voluminous trousers rendered in muted, monochromatic tones. Balancing bold proportions with clean lines, its pieces exude effortless sophistication, often resembling designer silhouettes at a fraction of the price.
The Frankie Shop’s accessibility doesn’t compromise its aesthetic integrity, which is why it’s become a favourite among editors, stylists, and street-style icons alike. Every piece is designed to feel both directional and wearable, making it ideal for those seeking to build a quietly commanding wardrobe without chasing logos or trends.
6. Studio Nicholson
Established in London by designer Nick Wakeman, Studio Nicholson is renowned for its meticulous tailoring and intentional design, informed by a profound appreciation for architectural form and the clean, functional aesthetics of Japanese minimalism. The brand is built on the principle of modular dressing, encouraging a wardrobe that functions interchangeably across seasons. Its collections feature pleated trousers, structured knitwear, utilitarian shirts, and minimalist outerwear—each designed with a focus on proportion, movement, and material integrity. Studio Nicholson’s palette typically leans toward tonal neutrals, allowing the craftsmanship and silhouette to take centre stage. With an emphasis on longevity and refined utility, the brand resonates with individuals who value functionality, style, and quiet confidence in their daily attire.
7. Joseph
Widely regarded as a pioneer in the realm of understated elegance, Joseph has consistently defined the benchmark for timeless essentials rooted in craftsmanship rather than flash. Established in London in the 1960s by visionary Joseph Ettedgui, the brand is renowned for its precise tailoring, luxurious knitwear, and refined wardrobe staples, all designed to endure beyond seasonal shifts. Signature pieces—such as tailored wool trousers, soft turtlenecks, and minimalist outerwear—have become foundational elements for those who embrace quiet refinement.
In an age where logos dominate, Joseph quietly appeals to sartorial purists who value consistency, construction, and enduring style. Its philosophy is built on thoughtful design, with each piece exuding a subtle strength through its attention to detail and enduring wearability.
8. Co
Headquartered in Los Angeles, Co stands at the intersection of femininity and minimalism, offering collections that are both graceful and grounded. Founded by Stephanie Danan and Justin Kern, the brand brings a cinematic sensibility to everyday wear, infusing its silhouettes with drama through restraint. Known for its fluid silk ensembles, finely knit sweaters, and impeccably tailored coats, Co excels at combining structure with softness. The colour palette remains muted, favouring ivory, sand, charcoal, and navy, while the textures add richness without ostentation. Pieces are designed to drape beautifully, offering movement and ease while maintaining a sculptural silhouette. Rooted in the concept of timeless elegance, Co appeals to those who embrace luxury through thoughtful design and elevated simplicity, not embellishment.
9. Tibi
Founded by designer Amy Smilovic, Tibi has become a go-to for those seeking a balance between modern edge and timeless utility. The brand is grounded in the philosophy of “creative pragmatism,” a design approach that strikes a balance between individuality and functional purpose. Tibi’s designs are characterised by relaxed tailoring, sculptural silhouettes, and subdued tones, offering versatile wardrobe staples that strike a balance between everyday ease and a modern, directional edge. Signature items, such as oversized trousers, asymmetrical tops, and structured blazers, offer endless versatility, designed to be reworked and reimagined season after season. With a focus on modular dressing and ease of styling, Tibi caters to those who value freedom of expression through refined silhouettes and minimal effort.
10. Aesther Ekme
Aesther Ekme redefines the modern handbag through minimalist design and sculptural clarity, offering accessories that are as functional as they are quietly luxurious. Based in Copenhagen and founded by Stephane Park, the brand rejects conspicuous branding in favour of streamlined forms, quality leather, and impeccable craftsmanship. Signature designs, such as the Sac and Demi-Lune bags, are instantly recognisable—not by a logo, but by their clean lines, elegant proportions, and understated confidence. Crafted in neutral tones and versatile shapes, each piece is designed to enhance, not overpower, a wardrobe. Aesther Ekme champions a design-forward philosophy that resonates with those who value form, purpose, and quiet sophistication in everyday essentials.
The Power of Subtlety
Quiet luxury represents a shift from trend-driven fashion to a more intentional, enduring approach to style. It emphasises quality over quantity, subtlety over spectacle, and thoughtful design over seasonal novelty. Rooted in craftsmanship and refined aesthetics, this movement encourages a wardrobe built on timeless pieces that feel personal, purposeful, and quietly powerful.
As the industry moves away from logo-splashed statements and toward understated elegance, these emerging and established brands are setting the tone for a new era of dressing. Rather than seeking attention, they offer an invitation—to appreciate the details, invest in longevity, and embrace a kind of sophistication that doesn’t demand the spotlight to make an impact.
